Target is stepping into the non-alcoholic beverage market. Tom Holland just announced that his non-alcoholic beer, “BERO,” will soon be available in over 1K Target locations across the U.S. within the next week. While YPulse reported a decline in interest for Dry January this year, many young people are still opting for lower alcohol consumption or seeking alternatives year-round. And this gen is certainly the inspiration for more alcohol alternative brands hitting the market. As the momentum behind the sober-curious lifestyle continues, Target aims to attract young consumers to not only engage in this trend during January but to maintain it year-round. (Audacy)
📊 YPulse data: 12% of 21-39-year-olds drink non-alcoholic beer / wine
