Luxury fashion brands are tapping into foodie culture more than ever. Brands are recognizing that purchasing luxury items is about more than just the product itself; they want to immerse consumers in their brand’s identity, and taking inspo from popular food culture seems to be working. Prada and Chanel have introduced their own cafes, merging luxury with an IRL experience (maybe even a third space). As for actual items, Balenciaga made a viral chip bag clutch in partnership with Lays, and Chopova Lowena made a mayonnaise bag collection with Hellman’s. This change for luxury seems to be aimed at becoming more than just visually stunning and comfortable, but also a fully immersive experience that taps into all of their senses. (AdAge)
đź“ť YPulse reported: Gen Z is a big fan of quirky brand collabs, especially ones that result in exclusive merch
