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7 Brands Making Their Own Merch for Gen Z

Young consumers pay attention to exclusive merch, even when it’s for an unexpected brand…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Any brand can make their own merch, as long as the style is authentic
  • Collabs work especially well, like those with fashion and food brands to make things more natural
  • But merch like toys, makeup, and even home decor are possibilities—whatever fits your brand’s motifs
For several years now, YPulse has kept you up-to-date on the latest and quirkiest brand collabs that result in exclusive merch or experiences—and how much Gen Z loves them. Some brands have built merch into their marketing now, making it stylish for young consumers to rep a brand name, even one you wouldn’t typically see on clothes or accessories. (Or candles, toys, bucket hats, and everything else.) A big part of the intrigue is the limited, exclusive, or unique nature of quirky brand merch, which young people are sometimes willing to spend more on than usual to say they’re one...

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