For several years now, YPulse has kept you up-to-date on the latest and quirkiest brand collabs that result in exclusive merch or experiences—and how much Gen Z loves them. Some brands have built merch into their marketing now, making it stylish for young consumers to rep a brand name, even one you wouldn’t typically see on clothes or accessories. (Or candles, toys, bucket hats, and everything else.) A big part of the intrigue is the limited, exclusive, or unique nature of quirky brand merch, which young people are sometimes willing to spend more on than usual to say they’re one of the ones who got it before it was gone. There’s no industry brand merch is limited to. Especially thanks to collaborations with merch pros (like fashion and food brands), any brand can make merch that goes viral and sells out in droves. Just look at Trader Joe’s mini tote bag madness—they’re repping a grocery store! For brands needing inspiration or wanting to understand exactly what makes brand merch...
- Article
