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7 Brands Making Their Own Merch for Gen Z

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Young consumers pay attention to exclusive merch, even when it’s for an unexpected brand…

TL;DR

  • Any brand can make their own merch, as long as the style is authentic
  • Collabs work especially well, like those with fashion and food brands to make things more natural
  • But merch like toys, makeup, and even home decor are possibilities—whatever fits your brand’s motifs
For several years now, YPulse has kept you up-to-date on the latest and quirkiest brand collabs that result in exclusive merch or experiences—and how much Gen Z loves them. Some brands have built merch into their marketing now, making it stylish for young consumers to rep a brand name, even one you wouldn’t typically see...

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