“Junior Theaters,” movie theaters designed for kids, are going viral. Cinepolis theaters in the U.S. are creating these experiences for families, which include play areas and tunnels—like a McDonald’s play space. While they still have traditional movie theater seating, this new addition creates a movie-going experience that has space for both parents and kids. Parents are appreciating the chance to gradually adjust their kids to theater etiquette without overwhelming them in large, silent auditoriums, especially with young kids or toddlers. However, there is online debate about whether this approach effectively teaches that, with some concerned it might alternatively encourage noise and playfulness in the typically quiet environment. (Scary Mommy)
📊 YPulse data: 93% of Gen Z and Millennial parents agree, “I would like to do more family activities / experiences”
