Alex Cooper launched her debut product, Unwell Hydration, but fans aren’t loving it. Cooper is partnering with Nestlé to create this electrolyte drink, which will be available at Target starting in January 2025. It’s marketed toward women (like most of Cooper’s branding), with the message that wellness “isn’t about striving for perfection 24/7.” However, many comments on Cooper’s Instagram following her announcement show a lackluster response, with one person commenting, “Not going to lie, this announcement is a bit disappointing given the hype she created.” Fans feel that rather than distinguishing herself in the saturated market of celebrity brands—particularly beverages—she’s simply following in the footsteps of ventures like Logan Paul and KSI’s PRIME Energy. Some have gone as far as to call it an “unnecessary product,” suggesting that this new business exists strictly to make money, not improve women’s wellness. (Adweek, MSN)
📊 YPulse data: 37% of 13-39-year-olds would be more likely to consider buying a product their favorite online celebrity recommended
