The landscape for young adult TV shows is shifting because of social media. Channels like The CW and Freeform are moving away from scripted series in favor of unscripted content to appeal to older audiences—because a lot of young adults’ attention has shifted to strictly content on social media, and especially not on cable. To attract younger viewers, most streaming platforms are looking to social media buzz, with shows like Hulu’s Tell Me Lies becoming popular through viral trends. However, traditional TV does still appeal to Gen Z, as seen by the re-watch popularity of classics like Grey’s Anatomy and Gossip Girl. And yet, creators of new shows are focusing on stories that resonate with both young and older viewers, avoiding heavy reliance on fleeting trends to get the long-targeted YA demographic. (Deadline)
📊 YPulse data: 63% of 18-24-year-olds are influenced by social media to watch new shows
