Chili’s is celebrating the Triple Dipper and other menu faves with holiday merch. YPulse has seen a lot of brand merch this year, but Chili’s might be at the top of the list for least expected. The company is releasing a limited-edition holiday merch line, including bedding, socks, and eye masks, all themed after items on their menu. The Triple Dipper Dream Collection Bundle is the most expensive but includes everything a cozy night in requires in one package: bedding inspired by “the stretchy cheese” from the Triple Dipper fried mozzarella, a “Big Mouth Bites” eye mask, and Honey Chipotle Chicken Crisper printed socks. The inspo for this merch stems from viral TikToks showing off Triple Dipper cheese pulls, which have garnered over 200M views altogether. (Nation’s Restaurant News)
📊 YPulse data: 80% of 13-39-year-olds agree, “Brands should create merch around their own brand identity”
