KNC Beauty is massively popular among Gen Alpha. Of course, KNC Beauty’s appeal is bolstered by its social media presence, but also vibrant, Instagram-worthy packaging, with tween stars like North West endorsing its products. The brand’s approach to skincare—offering a self-care experience that blends beauty and playfulness—clearly resonates with young consumers. Whether they are being drawn to the product from its playful marketing tactics or clean ingredients, it has led to tons of tweens buying and promoting the brand on socials, just as they did with brands like Drunk Elephant. (Teen Vogue)
📊 YPulse data: 27% of 8-12-year-olds have bought a beauty / personal care product after seeing it first on social media
