Gilmore Girls is the show of the fall—thanks to its dedicated fans. Gen Z and Millennials have made watching the show a seasonal tradition, and it trends in the months of autumn. According to Nielsen data, Gilmore Girls was a top 10 show of the year in total viewing time between 2021-2023, with nearly half of the show’s top 10 streaming chart appearances happening between September and December in 2022 and 2023. No other titles that aren’t holiday-specific (think: Christmas movies) have the same kind of seasonal trend. What makes the show a fall classic? Fans know everything from the fall foliage in the intro to the back-to-school vibes of season one give it all the coziness they want. (Hollywood Reporter)
📊 YPulse data: 82% of 13-39-year-olds agree, “I like binging old movie and TV shows for comfort viewing”
