Gen Z is making Cracker Barrel’s vintage-style sweaters viral. TikTok is flooding with users flocking to Cracker Barrel restaurants in search of the embroidered sweatshirts, which look precisely like what “mee maws wore back in the 80s and 90s.” (Which is what this gen of thrifters are after, it seems.) TikTok user @em_stephenss was among the first to go viral showcasing the sweatshirts, with her video amassing over 2M views and 250K likes—and it added to the excitement when Cracker Barrel commented, “One of our fall favorites.” The trend is having a huge, tangible impact: the company’s sales have soared with a 700% increase since September, and the online release sold out in moments. Technically, the sweatshirts are in Cracker Barrel’s men’s collection—which is a first—but they’re popular among young women especially. (Country Living)
📈 YPulse reported: Young consumers pay attention to exclusive merch, even when it’s for an unexpected brand
