Most Gen Z and Millennials seek financial advice on social media. The way young people access finance advice and tips is leaning ever-more toward “finfluencers,” known for turning complex financial concepts into accessible insights for young audiences. A whopping 79% of these gens are seeing finance content, and notably, a significant 62% of Gen Z consider TikTok specifically a valuable resource for financial literacy and education. However, experts caution that while anyone can share advice online, it’s essential for young people to pursue proper financial education before making decisions, as the internet is filled with financial myths, scams, and unverified information. (PYMNTS)
📊 YPulse data: 48% of 13-39-year-olds trust social media platforms / influencers to give them good financial advice
