Google Shopping is getting more personalized to keep up with social shopping. The platform will start leveraging recent searches and even YouTube watch history to create a curated stream of products. And if that sounds like a For You Page, that’s because it is. Users will see items they’ve previously viewed, recommendations for new products based on them, and even more tailored deals. Users will even get an AI-generated summary of their searches, along with suggestions on where to find the best options or more detailed search terms. This initiative is part of Google’s broader strategy to enhance shopping personalization all in one location. (The Verge)
📈 YPulse reported: Google is the top place young consumers visit when searching online for something
