Nicotine replacement therapy brands are targeting young people who want to quit vaping. Recently, numerous NRT products have flooded the market to meet Gen Z’s desire to stop vaping—while getting to keep the visually appealing aesthetic their colorful vapes have. The Centers for Disease Control and Prevention found in recent years that 4.5% of all Americans over 18-years-old reported using vapes, and also 10% of all high school students. So, brands like BLIP and Jones are developing lozenges, gum, flavored toothpicks, and nicotine-free vapes to support Gen Z in their efforts to quit vaping. For previous gens, Nicorette was often the sole product option for helping people quit smoking. But an increasing number of brands are now emerging to align with younger generations’ health priorities and their love for trendy-styled products to make quitting more appealing. (LA Times)
📊 YPulse data: 22% of 18-24-year-olds vape daily
