Gen Z wants more in-person, media-inspired experiences. According to Spotify’s latest Culture Next report, Gen Z and Millennials are connecting with music and audio more than ever before—but doing so online isn’t always enough. This gen is craving personal interactions with their fave artists, podcast hosts, and friends at live events, especially as the media they love pushes into new mediums. So, while costs like concert ticket prices are rising, more young people are attending in-person events like podcast tapings or listening and watch parties. Even for media like podcasts, Gen Z wants personal interactions and engagement with the media they love, as communal activities to enhance their social bonds within subcultures. (Spotify Advertising, WWD)
📊 YPulse data: 75% of 18-24-year-olds would rather attend an in-person experience than a virtual one
