Millennials are even more into social shopping than Gen Z. We know Gen Z is planning to do some of their holiday shopping on social media, but Millennials are social shopping just as much, if not more. Horizon Media reported that 27% of Gen Z social shop at least once a week in categories like apparel, personal care, beauty, and electronics, but 47% of Millennials are social shopping at least once a week. Notably, out of all gens who social shop, 66% told Horizon Media that they see social shopping as an opportunity to support small businesses specifically. (tubefilter)
📊 YPulse data: 57% of 25-39-year-olds agree, “I shop more often because I see things I want to buy on social media”
