A wholesome good deed is going viral: purchasing gift cards and stashing cash in baby products in stores. The TikTok that started this trend came from Denaesha Gonzalez, who was shopping at Target when she noticed a purse left in the baby aisle and thought about the mom who decided against buying it for her family’s sake. She posted a video with the message “SHE DESERVED THE PURSE,” hoping to resonate with fellow mothers and it certainly did, accumulating over 20M views. This sparked the #SheDeservedThePurse challenge, motivating other moms, but also anyone inspired, to conceal gift cards or dash in products like diaper bags and formula boxes throughout baby aisles to lend a financial helping hand. Moms especially say this movement showcases the online support network available to young mothers, with many showing appreciation and continuing the trend. (The Washington Post)
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