YouTube is expanding its partnership with Shopify. This expansion will provide creators with access to thousands of new brands to feature in their shopping videos, a significant increase from the few hundred brands currently available. With this growth, YouTube positions itself more competitively against TikTok, which is reportedly planning to expand its TikTok Shop U.S. business to $17.5B this year. This will not only give creators the opportunity to make more money, but also allow brands to gain an additional avenue to connect with customers and boost sales. (Tech Crunch)
📊 YPulse data: 57% of 13-39-year-olds agree, “I shop more often because I see things I want to buy on social media”
