Netflix is growing its advertising business. Last month, the company reported a 34% increase in memberships for its ad tier during the second quarter. More recently, Netflix saw that upfront ad commitments for this year have increased over 150%, largely due to the NFL games being added on the platform. The ad-supported subscription tier that launched in 2022 was designed to help with the rising costs of creating original content and securing licensing agreements to maintain its audience. And as of May 2024, the lower-cost option has successfully attracted 40M active monthly users globally, and the company aims to continue drawing in subscribers through new advertising initiatives. (Reuters)
📊 YPulse data: 37% of 13-39-year-olds are interested in using a streaming service with ads for a lower price and 32% already do
