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A growing number of creators are finding success in “stripped down” editing styles.

Aug 22 2024

A growing number of creators are finding success in “stripped down” editing styles. After years of viewing heavily edited content filled with elaborate graphics and sound effects, viewers are now leaning towards simpler, unedited videos, which have helped new creators grow. This lack of editing creates a sense of intimacy, as many viewers appreciate how these creators emulate face-to-face interaction by speaking directly into the camera. Even big creators like MrBeast have recognized this trend and are slowing their content pace, leading to increased views, especially for smaller creators. (Rolling Stone)

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