Walmart is adding virtual dorm inspo to their metaverse shopping. In its partnership with Emperia (which we told you about in May), the “Your Dorm Your Way” shopping experience includes five explorable dorm room setups for college students. These spaces have been gamified to compete for freebies and discounts through collabs with Sanrio and Lofi, all aimed at enhancing engagement and personalization. This is a continuation of Walmart’s BTS shopping experiences from May, where influencers created virtual shops and consumers could directly purchase items in the realm. (Retail Dive)
