Some young couples are sending out wedding invitations over text. According to the Knot, the average expense for wedding invitations and stationery exceeded $500 last year. So, while some enjoy the entire wedding planning process, younger gens are often seeking ways to cut costs on non-essential items—even invites. Instead of traditional paper wedding invitations, some are choosing options like text messages or emails that have an easier RSVP option than mailing back a yes or no card. In turn, brands like Etsy and Canva have seen increased searches for products like digital invites and save-the-date templates. Even with plenty of time to plan, opting for texts instead of formal printed invitations has reduced both unnecessary expenses and the stress associated with handling mail replies. (NYT)
📊 YPulse data: 33% of 18-39-year-olds think printed wedding invitations / save the dates are going out of style
