Amazon is making social shopping easier on even more platforms.The company is capitalizing on the trend of in-app shopping in the U.S. by expanding existing partnerships with Meta and Snap. Amazon announced it is also partnering with TikTok and Pinterest to streamline shopping directly within their apps while also increasing revenue for each platform. Now, users can link their TikTok or Pinterest account to their Amazon, allowing for seamless purchases for their followers and viewers. Users will be able to see real-time pricing, Prime eligibility, delivery estimates, and product details all within TikTok and Pinterest without having to leave the app to visit Amazon. (Quartz)
📊 YPulse data: 64% of 13-39-year-olds are interested in social shopping (being able to purchase items directly from social media feeds)
