Influencer Sam Soar built a community around her passion for books.Starting her book blog at just 11-years-old, Soar was initially motivated by the idea of receiving free books. But after moving to the U.K., she gained a following among fellow #BookTok creators with whom she shares reviews, emotional reaction videos, and favorite quotes. Now, instead of waiting for libraries to have books she wants, she reaches out to publishers offering to review their books in exchange for copies. Soar’s TikTok and blog have helped her achieve her goal of reading more and connecting with like-minded people, all while allowing her to enjoy her passion for reading. (Mashable)
📊 YPulse data: 59% of 13-39-year-olds have purchased something that an online celebrity recommended
