Mango launched its first AI campaign for its teen collection. Not many brands have experimented with artificial intelligence models in the fashion industry since the backlash Levi’s got last year. Dove even made headlines by committing to not using AI to portray women in its marketing and messaging. But Mango just announced it created the Sunset Dream collection, its youth line, with generative AI technology. While real pictures of the new Mango Teen collection’s garments were used, the images of the campaign were AI-generated. (Forbes)
📊 YPulse data: 36% of European 13-39-year-olds like it when a brand uses AI-generated images in marketing
