Amazon Prime Day is expected to generate $14B in sales. That projection is a 10.5% increase from last year’s Prime Day, and this year’s event has already seen a significant start. Prime Day—which is really multiple days—has turned July into a primary shopping month, with customers seeking discounts on back-to-school essentials, clothing, electronics, school uniforms, backpacks, dorm decor, and more. Amazon is projected to generate $7.1B in sales on Tuesday alone, an 11.3% increase from the same day last year. The second day of the Prime Day event is expected to bring in $6.9B in online sales, a 9.2% increase from the previous year’s total. (Yahoo Finance)
📊 YPulse data: 45% of 13-39-year-olds pay for an Amazon Prime subscription
