SKIMS is featuring Team USA ahead of the 2024 Olympic and Paralympic Games. As always, the brand is on top of the latest celeb trends, this time highlighting the Summer Olympics with both star athlete features and patriotic styled pieces, as the brand has for previous games. The campaign features Olympians like Sunisa Lee, Fred Kerley, Gabby Thomas, and more. The new line includes items like an Olympic bralette and a Signature Swim Olympic one piece, all featuring Team USA emblems—available this time around in SKIMS Mens, SKIMS Swim, and Adaptive pieces. (Teen Vogue)
📊 YPulse data: 51% of 13-39-year-olds plan to watch the Olympics this year
