Gum brands and male influencers claim that chewing gum can tone facial muscles and even reshape the jawbone. The target audience for this trend is teenage boys and young men who are interested in achieving a chiseled jawline. Brands like Rockjaw are making bold claims, stating that consistent use of their products can actually reshape the jawbone, not just the surrounding muscles. Other popular brands, like Jawz and Iron Bite, are also promoting similar benefits on TikTok and generating millions of views. However, experts like researchers and dentists remain skeptical of marketing the claim that chewing gum can truly alter the structure of someone’s jawbone and the science behind it. (Fast Company)
📊 YPulse data: 43% of 13-22-year-old males are more likely to consider buying a product if their favorite online celebrity were to recommend it
