White maxi skirts are the “it” item this summer. The vice president of merchandising for Garage notes that the company has already seen a significant increase in demand for flowy skirts this year, producing five times more than last year. The rise in popularity is attributed to social media buzz and street style—with the trend originating from many celebs seen wearing similar skirts. While many industry insiders believe the trend is nearing its peak and will likely subside as summer wears on, the demand for white maxi skirts shows no signs of slowing down just yet. (WSJ)
📊 YPulse data: 78% of 13-17-year-old females and 83% of 18-24-year-old females feel like trends are created / found first on TikTok
