Brands on TikTok can now use generative-AI “virtual influencers” to sell their products. The app’s latest update will allow brands to choose from digital characters that can promote their products around the clock through TikTok Live. These avatars will come in two forms: pre-built Stock Avatars, which have been created using licensed actors, and Custom Avatars, which can be generated by creators or brand reps in their own likeness, with multi-language capabilities. These types of virtual options will likely become increasingly realistic and common as more companies are testing 24/7 live shopping streams. (Social Media Today)
📊 YPulse data: 51% of 13-39-year-olds are interested in shoppable livestreams
