Frich (“effing rich”) is a social financial community for Gen Z. The latest Gen Z-tailored finance app, co-founded by teen model Katrin Kaurov, aims to give young people a platform where they can have a better understanding of how other people their age are doing financially, without the pressure of competition. The app’s anonymous feature allows users to share their financial data without fear of judgment, and then opt to have the app match their data with financial brands and services that align with their needs. Kaurov’s inspiration came from noticing how many people her age present a curated online image, often flaunting luxury lifestyles, while in reality struggling to manage their finances. (Tech Crunch)
📊 YPulse data: 76% of 13-39-year-olds agree, “I wish I learned more about personal finance”
