The BBC created 24 fictional accounts to understand misinformation on social media better. Ahead of the general election on July 4 in the U.K., the BBC started the Undercover Voters project to research how political misinformation spreads on social media. On the main social media platforms across different regions in the country, the results show that misinformation is particularly prominent on TikTok. There, users are confronted with a wide range of misleading content—from fake AI-generated videos to divisive memes to unfounded rumours. (BBC)
đź“Š YPulse data: Among British 13-39-year-olds who use social media to get news and information about politics, 52% use TikTok
