Gen Z is getting shopping inspo on Pinterest. According to the platform, Gen Z users who log onto Pinterest weekly are 1.3x more likely to make online purchases compared to those who don’t use the platform. Nearly two thirds (63%) of weekly Gen Z Pinterest users say that they’re always on the lookout for new products, even when they don’t have an immediate need to buy. This demographic is particularly drawn to Pinterest for everyday ideas and save inspiration for future reference. Most notably, their primary reason for using the platform is to gather information about products and brands, making it a key resource for their online shopping habits. (Pinterest Business)
📊 YPulse data: Gen Z is driving Pinterest use among young people
