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How Gen Z Teens are Driving Pinterest Usage—and What They Post

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Our data tracks how many young people use Pinterest and shows the platform is on the rise among Gen Z teens…

TL;DR

  • Pinterest use has fluctuated the last couple of years for Gen Z and Millennials, but it’s on the rise again—spiking amongst 13-17-year-olds
  • On average, young Pinterest users are posting about brands / products the most
  • Teens are way more likely than their elder peers to post something they made and what they’re wearing on the app
Gen Z teens’ affection for Pinterest is rooted in the platform’s unique ability to provide a canvas for self-expression and exploration. In a world where identity and interests are constantly evolving, Pinterest offers a captivating space where young people can curate, share, and discover content that mirrors their aspirations and desires. With a fusion of...

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