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How Gen Z Teens are Driving Pinterest Usage—and What They Post

Our data tracks how many young people use Pinterest and shows the platform is on the rise among Gen Z teens…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Pinterest use has fluctuated the last couple of years for Gen Z and Millennials, but it’s on the rise again—spiking amongst 13-17-year-olds
  • On average, young Pinterest users are posting about brands / products the most
  • Teens are way more likely than their elder peers to post something they made and what they’re wearing on the app
Gen Z teens’ affection for Pinterest is rooted in the platform’s unique ability to provide a canvas for self-expression and exploration. In a world where identity and interests are constantly evolving, Pinterest offers a captivating space where young people can curate, share, and discover content that mirrors their aspirations and desires. With a fusion of inspo and self-discovery, Pinterest has become a digital playground for young people, where the pins are not just images, but pieces of their own evolving stories.  While Pinterest use has fluctuated the last couple of years, it’s clear that both Gen Z and Millennials are...

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