United Airlines is replacing TikTok as Wrexham’s new sponsor. The football club of Wrexham was bought in 2020 by duo Ryan Reynolds and Rob McElhenney. It’s received unprecedented global attention since then, boosted by the docuseries Welcome to Wrexham. The team is doing well on the pitch, with two years consecutive of promotion, meaning they’ll be competing in the English League One for the 2024/25 season. (Marketing Dive)
📊 YPulse data: 75% of European 13-39-year-olds have watched football on-screen in the last year
