Snapchat is breaking down the carbon footprint of advertisements. By partnering with Scope3, a pioneering emissions model, the platform will measure the total carbon footprint of businesses made by creating and running digital ads. This initiative will provide advertisers with a range of environmental impact metrics for their campaigns, including server load, mobile device usage, and company-wide emissions. As of now, results show that Snapchat is the most carbon-efficient among similar apps, with an efficiency rate 39% higher compared to others. As part of this program, Snapchat will share data on specific ad formats, such as video and augmented reality ads, to help advertisers better understand their environmental impact. (Social Media Today)
📊 YPulse data: 77% of 13-39-year-olds feel that companies should be talking to consumers about climate change
