Gen Alpha is redefining “preppy.” For Millennials, preppy style was associated with the country-club crowd and yachting enthusiasts, which fueled the popularity of brands like J.Crew. But the style identifier has evolved to mean a carefree, playful aesthetic characterized by bold colors, and overall fun, comfortable fashion. Gen Alpha now defines “preppy” as vibrant, yet still practical, clothing that prioritizes comfort and self-expression like yoga pants, hoodies, and anything pink. Some are defining it as “trendy normcore” with more pastels, but most people think this gen is confusing it with the word peppy. (Distractify)
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