ZYN is rewarding young consumers using nicotine. The brand’s tobacco-free oral nicotine pouches have been gaining attention, not just as a way to quit smoking or vaping, but as people collect codes on the containers and scan them to accumulate rewards points online. And these aren’t just your average rewards—users can redeem points for trending items like a Dyson Airwrap or a brand-new iPad. The buzz has been so significant that TikTok users are showing off their impressive collections of cans as they prepare to trade them in for their chosen prize. Some winners have even mentioned receiving discontinued products from ZYN, adding to the exposure, such as a branded beach towel that’s now selling for over $80 on eBay. (Fortune)
📊 YPulse data: 12% of 18-39-year-olds vape daily
