McDonald’s is removing the smile on its Happy Meal for Mental Health Awareness Week. To spark conversations about mental health between children and their families, McDonald’s is launching a special campaign in the U.K. in partnership with the charity BBC Children in Need. The fast-food brand isn’t printing its iconic smile on all Happy Meals boxes for a whole week. Instead, children will be able to customize their box with four stickers representing different feelings, as well as use a QR code to find mental health resources. (Marketing Beat)
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