Gen Z loves luxurious lip gloss. While beauty trends are constantly cycling, lip products have been a major star on social media, with Gen Z enthusiastically showing off their favorite products. High-end lip treatments are part of the “effortless” look trend, which celebs like Hailey Bieber drive, especially now that she owns Rhode beauty. (Whose lip treatments are so popular they have a phone case to carry them in.) The debate between whether an expensive product is truly superior to a more affordable option has been a hot topic on TikTok, with users of all ages putting their favorite products to the test. But amid the current emphasis on small luxuries, who says Gen Z can’t find joy in a tube of lip gloss! (Vox)
📊 YPulse data: Makeup is the top product young consumers say they’ve purchased after learning about it from an online celebrity
