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Gen Z and Millennials are Trusting Influencers For These Product Recommendations

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Young consumers trust online celebrities more than any other public figure—and these are the top 12 things these celebs have influenced them to purchase…

TL;DR

  • Young consumers trust influencers to recommend products to them more than any other public figure
  • Makeup tops the list of recommendations young consumers are actually buying
  • Influencers, even with small platforms, can reach young consumers with branded content and collaborations
YPulse has long said that social media has changed the nature of fame. YouTube, Instagram, and TikTok have leveled the playing field between “regular people” and famous ones, making celebrities feel more accessible. Now, instead of revering movies stars and musicians that feel removed and unreachable, Gen Z and Millennials are drawn to celebrities that look,...

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