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Gen Z and Millennials are Trusting Influencers For These Product Recommendations

Young consumers trust online celebrities more than any other public figure—and these are the top 12 things these celebs have influenced them to purchase…

Written and Edited by the YPulse Editorial Team

Aug 17 2023
North America

KEY TAKEAWAYS

Young consumers trust influencers to recommend products to them more than any other public figure
Makeup tops the list of recommendations young consumers are actually buying
Influencers, even with small platforms, can reach young consumers with branded content and collaborations

YPulse has long said that social media has changed the nature of fame. YouTube, Instagram, and TikTok have leveled the playing field between “regular people” and famous ones, making celebrities feel more accessible. Now, instead of revering movies stars and musicians that feel removed and unreachable, Gen Z and Millennials are drawn to celebrities that look, act, talk, and think like them—and that speak directly to them. Yes, these gens still have high affinity for traditional celebs, but online celebrities such as YouTubers and social media content creators are the ones that feel the most relatable to them—and therefore have earned...