Universal Music Group is returning to TikTok. Both artists, creators, and fans can breathe a sigh of relief that their audios will be un-muted. The two companies revealed that they have reached an agreement that provides greater compensation to UMG’s artists and songwriters, addressing the label’s concerns about the rise of artificial intelligence-generated content on the platform. This resolution puts an end to the music industry’s most significant and contentious dispute with a technology platform in recent years. And it may be thanks in large part to none other than Taylor Swift, who “broke ranks with the label” to promote her new album with audios on TikTok. (NYT)
📊 YPulse data: 53% of 13-39-year-olds find out about new music artists or songs through social media
