Stella Artois is partnering with “Hot Ones” as the official beer of the YouTube celebrity talk show. As a sponsor of the First We Feast-produced show, Stella Artois will feature in five episodes during the summer and is promoting a range of activities scheduled at bars across the nation. The drink company is also set to participate in the first ever “Hot Ones” live event in front of an audience as it begins to jump in on pop culture moments to connect with consumers. The partnership revolves around the love for wings at bars and the concept of uniting people through a meal, a recurring theme in Stella’s marketing campaigns. (Marketing Dive)
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