Brands are taking full advantage of partnering with influencers for Stagecoach 2024. About 40% of the music festival’s attendees are between 18-34-years-old, so brands targeting this demographic are benefiting from their growing interest in country music. Between 2022 and 2024, Stagecoach has seen a 57% rise in partnerships with brands inspired by pop culture or not traditionally associated with the festival, notably with brands like Béis and e.l.f. cosmetics, which are participating for the first time this year. And the festival can say thank you to Beyonce’s latest album! It’s helping to connect younger audiences to the genre and increasing artist engagement for the event. (Ad Age)
📊 YPulse data: 35% of 13-39-year-olds are interested in attending a large concert/festival
