Walmart+ is tapping celebrity moms for Mother’s Day. This year’s “Moms Answer Moms” campaign highlights celebrities like Paris Hilton and Whitney Cummings responding to popular parenting questions from social media. Alongside guidance on areas such as sleep training and meal planning, expect mentions of the benefits of its Walmart+ membership service, like free shipping, fuel savings, Paramount+ streaming, and more to assist busy moms. And with about 60% of Millennials on TikTok being parents, customers are encouraged to submit their questions for the celebrities on the app in a Reddit-style “Ask Me Anything” format. (Marketing Dive)
📊 YPulse data: 60% of Gen Z and Millennial moms currently use TikTok
