The BBC is launching in the metaverse. After developing TikTok content to reach the next gen, the BBC is now developing BBC Wonder Chase on Roblox to replicate some of its most popular shows. In this virtual activation, shows like Doctor Who, Eastenders, as well as the popular talk show Match of the Day will be transformed into playful interactive worlds. YPulse research found that 62% of young Europeans believe brands need to interact with virtual worlds to stay relevant. (Kidscreen)
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