Young people love aesthetically pleasing restocking content. Cleaning videos have always been satisfying to watch, but there’s a corner of the internet that thrives off restocking items around the house. A lot of “cleanfluencers” are known for being so organized that it’s inspiring. They focus on decluttering and advocating for a minimalist lifestyle, emphasizing that organizing items into labeled containers can streamline a living space and actually clear one’s mind. These videos are popular among viewers for their ASMR qualities, but the appeal of watching others clean and organize (literally under their own hashtag, #CleanTok) is even greater than you might expect. (The Cut)
📈 YPulse reported: #CleanTok is a subculture brands can get involved with for viral appeal
