Since the pandemic forced everyone to stay in their homes in 2020, there has been an astronomical increase in home content across social media. Between cozying up their home offices or making their bedroom somewhere they could spend way more time, young people especially took to social media to share their home improvements. Out of this, another category of content erupted: home cleaning content (better known as #CleanTok, fueled by #Cleanfluencers). Now, what started as simple cleaning content has grown into an entire niche genre that has young consumers excited about buying the latest Dyson or Shark vacuum. These vacuums became fan favorites for cleanfluencers and their followers—which even sparked an ongoing debate about which cordless vacuum gives the most bang for their buck (hint: lately it’s Shark). It’s the unique framing of the cleaning content that has captivated the young gens and has them interested in refrigerator restocking, pantry organization, and bathroom décor. On TikTok, trending hashtags include #FridgeRestock (2.5B views), #PantryOrganization (1.6B views). Some of the main...
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