Speaking of the eclipse, MoonPie is tapping pro-wrestling by staging a fight between the sun and moon. The brand is playing a role in promoting the upcoming solar eclipse with their ad “Sun vs. Moon ’24: Brutality in the Totality” in a way that draws inspiration from WWE events. The commercial offers a fun and over-the-top take on the eclipse by personifying the sun and moon to get people excited for the event IRL. YPulse told you that SunChips will be launching a special item to commemorate the eclipse, and MoonPie is also getting involved by offering eclipse survival kits that can be used as blackout boxes for better eclipse viewing. (Marketing Dive)
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