Caitlin Clark is one of the first athletes to release a limited-edition product on Gatorade iD.

Caitlin Clark is one of the first athletes to release a limited-edition product on Gatorade iD. In the last five years, Gatorade has boosted its investment in advertising women’s sports by almost 900%. This partnership comes as Clark has just set a new record for the highest scorer in NCAA basketball history, solidifying her status as the top player in college basketball—just in time for the beginning of March Madness. The product on Gatorade’s membership platform will feature a custom Gx bottle and towel designed by Clark herself. (Fast Company)

📊 YPulse data: 66% of 13-39-year-olds would be more likely to buy products their favorite athletes promoted