Tanning is still in vogue for Gen Z.

Tanning is still in vogue for Gen Z. Though they’re aware of the health risks that excessive tanning—real or artificial—poses, young people are keeping the industry for tanning products and services alive. In fact, a tan is still largely associated with “looking healthy,” making it a common routine especially for influencers. On TikTok, #Tanning has more than 4B views, as new products launch constantly. (Washington Post)

📊 YPulse data: 16% of 18-24-year-old women use self-tanner, +8pts more than the average of 13-39-year-olds